50 Easy Halloween Makeup Ideas for When You Want to Skip the Head-to-Toe Costume

Pennywise

If you’re a fan of IT: Chapter 2, this Pennywise look is too good not to recreate. Start by shaping your lips using a liquid lipstick like Anastasia Beverly Hills Strawberry or MAC’s Retro Matte Lip Colour in Deep True Red. “You’ll have a better idea of where your lines should go, and how far your shadow should be winged out, as opposed to starting from the eyes and working down,” celebrity makeup artist Justin Tyme, founder of Adveket Cosmetics, shares.

Starting at the lash line, take a red eyeshadow and blend up and out until you achieve the level of extremity you desire—symmetry isn’t important at this point, and imperfections can add to the authenticity of the look. Take your liquid lipstick and follow along next to the bright lines up to the eye. Once you’ve achieved the look you desire, blend using your liquid lipstick, set it, and blend some more using the shadow over the liquid.